{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many luxury brands drive exposure via social media marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't changed much in years; it does not have TikTok, and doesn't give celebrities cost-free bags.|Herm�